When I was designing the front, no FONT was right.

There was no typeface so pitiful, fakely earnest, and hopeless enough. So I fired up the MT250 and drove around to various freeway exits, and paid a number of "homeless" guys to take a photograph of their cardboard signs. Then in photoshop, I rearranged the letters to say what I needed to say....

- and capture the true nature of those of us who have those important projects that'll never ever QUITE get done.

- SIEGE